Senior Marketing Manager

Senior Marketing Manager Dublin North | Hybrid Alternatives is delighted to be partnering with a global payments business to recruit a Senior Marketing Manager to lead marketing activity across Ireland. This is a broad, commercially focused role spanning B2C and B2B marketing. You will shape and deliver the Irish marketing plan, combining brand building, retail partner activity and demand generation to drive customer acquisition, engagement and revenue growth. Reporting to the European Marketing Director, you will join an international marketing team and work closely with product, sales, digital and external agency partners. This opportunity will suit an experienced marketer who enjoys taking ownership of a market while staying hands-on with campaign delivery. The role Develop and execute the Irish marketing plan, aligned with local market needs and business priorities. Deliver integrated consumer campaigns across digital, retail and partner channels. Lead B2B demand generation campaigns across email, paid media, content, social, events and PR. Work with retail and distribution partners to develop promotional activity and present campaign performance. Partner with sales and product teams to support launches, new business acquisition and cross-selling. Develop customer engagement programmes that encourage repeat purchase and loyalty. Manage agencies, marketing budgets and campaign delivery. Measure performance, optimise activity and translate results into clear commercial recommendations. Maintain brand consistency and ensure marketing activity meets relevant regulatory requirements. About you You will bring a strong track record in consumer, FMCG, retail or B2B marketing, with experience developing and delivering plans that achieve measurable results. You will also have: Strong commercial judgement and an understanding of customer acquisition and engagement. Experience delivering integrated campaigns and using data to improve performance. Excellent communication, presentation and stakeholder management skills. The confidence to lead the marketing agenda locally and collaborate across an international business. A proactive, curious approach and the ability to manage competing priorities. Experience using marketing and reporting platforms such as Google Analytics, Salesforce, Power BI or HubSpot. The role is based in Dublin North with hybrid working, 2 days onsite, with occasional travel across Ireland and to the UK. To find out more, please share your CV via the link below.   

Brand Manager

Brand Manager An exciting opportunity has arisen to join a leading FMCG business and take ownership of a well-established, much-loved Irish food brand. This is a high-profile brand with strong consumer awareness and a long heritage, and the opportunity now is to reinvigorate and modernise the brand for its next phase of growth. Working closely with commercial, category, innovation and agency teams, you’ll play a key role in shaping brand strategy and bringing it to life across packaging, innovation, digital, social and consumer communications. The Role Develop and execute annual and long-term brand strategies aligned to commercial objectives. Use consumer, shopper and market insight to identify growth opportunities. Lead brand planning, budgeting and performance reviews. Manage NPD and EPD projects, including the three-year innovation pipeline. Develop business cases, forecasts and post-launch reviews. Lead integrated brand campaigns across digital, social and shopper marketing. Manage agency relationships and ensure high-quality delivery within budget. Lead packaging development and artwork approval. Oversee brand content and digital/social activity. Work closely with sales and category teams on retailer presentations, range reviews and joint business planning. Monitor sales, competitor, pricing and promotional performance to identify opportunities. Manage marketing investment and optimise return on marketing investment. Prepare regular brand performance updates for senior stakeholders. Maintain brand guidelines and ensure consistency across all touchpoints. What We're Looking For Experience in a Brand Manager or Assistant Brand Manager position within FMCG, ideally food. Degree in Marketing, or a related discipline, or equivalent experience Strong understanding of the Irish grocery and retail landscape and shopper behaviour. Experience working with external agencies. Comfortable working with consumer, market and sales data. Strong strategic and commercial thinking, with the ability to turn insight into action. Experience developing brands across packaging, communications and digital channels. Strong project management skills and the ability to manage multiple priorities. Excellent communication and stakeholder management skills. Curious, proactive and commercially minded, with a genuine appetite for fresh thinking and new ideas. What’s on offer: Salary:  circa £50,000 Benefits to include Pension and Car Allowance Hybrid working Opportunities to grow and build within the business Work with a brand that is well loved and ingrained within in the community Location: Northern Ireland | Hybrid The role is based at the company's Northern Ireland site, with hybrid flexibility depending on where you are based. Some additional travel will be required.  

Marketing Director

An exciting opportunity has arisen for an experienced Marketing Director to join one of Dublin’s leading hospitality businesses, based in Dublin 2.  This is a highly visible, hands-on leadership role with responsibility for the overall marketing strategy, brand positioning and commercial performance of an established premium brand. Managing two direct reports, the Marketing Director will work closely with the senior leadership team and wider commercial functions to drive awareness, engagement and revenue. Key responsibilities Develop and deliver the overall marketing and brand strategy Lead integrated campaigns across digital, social, content, PR, partnerships and traditional channels Protect and enhance the positioning of a premium, internationally recognised brand Work closely with sales, revenue and operational teams to support commercial objectives Oversee digital performance, website content, CRM activity and customer engagement Manage agency and external partner relationships Identify strategic partnerships and opportunities to strengthen the brand Manage the marketing budget and monitor campaign performance and return on investment Lead, support and develop a team of two Provide marketing insight and updates to the senior leadership team The ideal candidate Significant senior marketing experience, ideally within luxury hospitality, travel, leisure, premium retail or another customer-led environment Strong experience developing and delivering integrated marketing strategies A clear understanding of premium brand positioning and customer experience Commercially focused, with the ability to connect marketing activity to revenue and business performance Strong digital, CRM, content and communications experience Confident managing senior stakeholders, agencies and commercial partners An experienced and supportive people leader Comfortable operating in a visible, fast-paced and hands-on role This role is based onsite in Dublin city centre five days per week and is offered as a maternity cover contract running until the end of August 2027.

Internal Communications Manager

Internal Communications Manager Dublin based | Hybrid * 2 days onsite An exciting opportunity has arisen for an experienced Internal Communications Manager to join a large, purpose-led national organisation undergoing significant transformation. Reporting to the Head of Internal Communications, you will help employees understand the organisation’s strategy, priorities and performance and how their work contributes to the bigger picture. You will lead communications across a diverse workforce, with a particular focus on leadership, frontline and field-based employee communications. Key responsibilities will include: Developing and delivering internal communications plans aligned with organisational priorities Leading engaging leadership and employee communications Managing and evolving internal channels, including the employee intranet Strengthening communications with frontline and field-based teams Supporting employee engagement, advocacy and organisational change Creating clear, compelling content across digital and traditional channels Advising senior stakeholders and supporting communications during significant incidents Measuring effectiveness and using employee feedback to improve communications The ideal candidate will bring: Significant experience in internal or employee communications Hands-on experience managing an intranet Strong frontline or field-force communications experience Excellent writing, editing and stakeholder-management skills Experience using AI tools to improve communications quality, speed and impact A strong track record in a complex, regulated or multi-stakeholder environment The ability to manage competing priorities and translate complex information into clear, engaging communications This is a visible and influential role offering the opportunity to support employee engagement and transformation within an organisation that makes a meaningful impact across Ireland. For more information, please contact Eimear Walsh at Alternatives.  

Senior Marketing Manager

Senior Marketing Manager High-Growth Consumer Brand | Hybrid | Leinster Our client, a fast-growing and entrepreneurial consumer brand, is seeking a Senior Marketing Manager to lead its next phase of brand and commercial growth. With strong foundations already in place, this is a hands-on role offering the opportunity to shape marketing strategy, lead execution and elevate the brand’s presence across Ireland. It will suit a commercially minded marketer who enjoys working in a scaling environment and is motivated by building brands, growing awareness and delivering measurable results. The Role Develop and deliver the marketing strategy in support of ambitious business growth plans Strengthen brand awareness and positioning across consumer and trade audiences Drive demand generation across digital, retail and eCommerce channels Lead integrated campaigns across brand, content, social media, PR and product marketing Grow social media reach and engagement, build an active brand community and support measurable sales growth Work closely with senior leadership to align marketing activity with commercial priorities Support the development of owned brands and product innovation initiatives Introduce structure, pace and marketing best practice within a growing business Monitor performance and use insights to continually improve marketing effectiveness and return on investment This is a highly visible role with the opportunity to make a tangible impact from day one. The Ideal Candidate 8+ years’ marketing experience, ideally within a consumer-focused or high-growth business Proven experience of growing a brand and building market traction Strong commercial mindset with a focus on measurable outcomes Broad experience across brand, digital, social media and integrated campaign delivery A hands-on, creative and action-oriented approach Strong stakeholder management and communication skills Comfortable operating in a fast-paced, entrepreneurial environment Why Join? Shape the marketing strategy of an ambitious and growing consumer brand Join a highly collaborative and entrepreneurial culture with real autonomy Take on a visible role with direct influence on business growth Benefit from a flexible hybrid working model Join the business at an exciting stage of expansion and brand development For more information, please contact Eimear Walsh at Alternatives.  

Digital & ECommerce Manager

Digital & E-commerce Manager Our client is a growing, family-run Irish business specialising in high-quality utility, garden and storage products. With two Dublin locations and a thriving e-commerce operation, the business has built a strong reputation for quality, value, customer service and product expertise. As the business continues to grow, they are now seeking a Digital & E-commerce Manager to take ownership of their online presence and drive further digital and commercial growth. This is a hands-on role with responsibility for the website, e-commerce performance, SEO, digital marketing, content and the overall online customer journey. The Role You will take ownership of the day-to-day management and continuous improvement of the company’s digital, website, and e-commerce operations, ensuring the website is engaging, technically robust and commercially effective. Key Responsibilities Take ownership of the company website and e-commerce platform, ensuring products, pricing, specifications, imagery and customer-facing content are accurate, engaging and up to date. Build and maintain new website pages, product listings, galleries, quote forms, booking tools and other functionality designed to improve the customer journey and drive conversions. Manage and optimise online enquiries, quote requests and orders, working closely with Sales, Operations, Logistics and Customer Service to ensure a seamless customer experience and effective fulfilment. Drive digital marketing activity across SEO, Google Business Profile, Google Ads, Meta, social media and email marketing, including the development of promotional and seasonal campaigns. Create and manage website, product, blog, FAQ and promotional content, ensuring strong copy, imagery and consistent presentation across digital channels. Monitor website and e-commerce performance using Google Analytics, Search Console and other tools, reporting on traffic, leads, conversions and customer behaviour and identifying opportunities for improvement. Identify and resolve technical, UX and content issues, including broken links, website performance and third-party integrations, while supporting ongoing website development. Work closely with purchasing, inventory, retail showroom and installation teams to ensure online demand, stock levels, promotions and product information remain aligned. Coordinate with external developers, photographers, designers and other suppliers where required. Use customer feedback, market trends and performance data to continuously improve the online experience and identify new opportunities for digital and commercial growth. Take ownership of digital projects and priorities, making informed decisions and adapting quickly within a growing, entrepreneurial business. What You'll Need Essential requirement: 3+ years' experience in e-commerce or website management, with strong hands-on responsibility for an online platform. Broad digital marketing experience across areas such as SEO, Google Ads, Meta, email marketing, social media and digital campaigns. Strong experience with WordPress, Shopify or a similar CMS. Good understanding of HTML, CSS and JavaScript, with web development experience highly desirable. Strong knowledge of SEO, Google Analytics and Google Search Console. Experience managing product content, e-commerce functionality and online customer journeys. Experience with digital advertising, email marketing and social media platforms. Commercially minded, analytical and comfortable using data to drive decisions. A proactive, problem-solving approach with the ability to work independently and take ownership. Full driving licence and access to your own car is preferred. The Opportunity This is an excellent opportunity for a commercially minded digital and website professional to take genuine ownership of an established Irish business's digital and e-commerce growth, with the scope to make a tangible impact across website performance, customer experience and online sales. What’s on offer: Salary:  €60,000 - €65,000 Pension Contribution Staff Discounts Permanent Please note: This role is fully office-based

Marketing Manager

Marketing Manager North Dublin | Permanent | Retail A well-established retail business is seeking a Marketing Manager to lead the planning and delivery of integrated campaigns. This role would suit a commercially focused marketer who enjoys bringing together different teams, managing multiple workstreams and turning business objectives into effective customer-facing activity. You will have responsibility for the full campaign cycle—from initial planning and briefing through to launch, measurement and review. Working closely with colleagues across the organisation, you will ensure activity is coordinated, commercially relevant and delivered to a consistently high standard. What you will be doing Creating and managing an integrated marketing calendar aligned with commercial priorities. Leading campaigns across online and offline channels. Developing briefs and working with internal teams, agencies and commercial partners. Coordinating timelines, budgets, approvals and campaign deliverables. Ensuring campaigns are consistent across customer communications, stores and digital channels. Agreeing campaign objectives and measures of success. Reviewing performance and applying insights to future activity. Maintaining consistency across brand presentation, messaging and tone. Representing the customer perspective in campaign and business decisions. Building strong relationships across a busy, multi-stakeholder retail environment. What we are looking for You will bring approximately five years’ experience in a broad marketing or campaign management role, ideally gained within retail, consumer goods or another fast-paced customer environment. You should have: Experience planning and delivering multi-channel campaigns. Strong project management and organisational skills. The ability to manage deadlines, budgets and competing priorities. Experience across creative, media, digital and customer communications. A commercial mindset and an understanding of how marketing supports sales and growth. Confidence working with stakeholders across different teams and levels. The ability to use campaign data and customer insights to inform decisions. A practical approach, with the initiative to identify issues and keep delivery moving. This is a hands-on role with genuine ownership and visibility across the business. It offers the opportunity to shape how campaigns are planned and delivered within a high-profile retail environment. For more information contact Eimear Walsh in Alternatives

Customer Strategy & Insights Manager

Customer Strategy & Insights Manager Dublin | Hybrid Working An exciting opportunity has arisen for a commercially minded and analytically driven professional to join a leading consumer services organisation during a period of significant growth and transformation. This is a high-impact role sitting at the intersection of customer analytics, commercial strategy, marketing and customer experience. The successful candidate will be responsible for turning complex data into actionable insight that drives customer acquisition, retention and long-term value across a large consumer customer base. The Opportunity Reporting into senior leadership, you will lead the development of customer insight, behavioural analytics and commercial performance frameworks that inform strategic decision-making across the business. This role goes beyond reporting and dashboard creation. You will use data to identify opportunities, challenge assumptions, influence key stakeholders and shape customer growth strategies. Key Responsibilities Develop and deliver customer acquisition and retention strategies informed by data and insight. Analyse customer behaviour, conversion trends and retention performance to identify growth opportunities. Lead structured testing and experimentation programmes to improve commercial outcomes. Build customer segmentation, propensity and lifetime value models to support targeted activity. Identify trends and emerging risks across customer journeys and commercial performance. Translate complex datasets into clear recommendations and compelling narratives for senior stakeholders. Partner closely with marketing, digital, pricing, customer experience and commercial teams to optimise performance. Develop reporting and insight frameworks that support a data-driven culture across the organisation. Identify cross-sell, upsell and customer value opportunities through behavioural and transactional analysis. Ensure customer growth initiatives align with regulatory and customer outcome requirements. About You 7+ years' experience in a customer analytics, growth, CRM, commercial insight or customer strategy role. Strong experience using data to drive customer acquisition, retention, conversion and customer value. Proven ability to influence commercial decisions through evidence-based insight. Experience working with customer segmentation, behavioural analytics, churn analysis or predictive modelling. Highly analytical with strong commercial acumen and stakeholder management skills. Comfortable working with large datasets and translating findings into actionable business recommendations. Experience with BI and analytics tools such as Power BI, Tableau or similar. Exposure to CRM, digital analytics and customer journey optimisation would be advantageous. Experience operating within a regulated consumer environment is desirable. Why Apply? This is an opportunity to join a well-established and highly recognised organisation where data, customer insight and innovation are central to future growth. The role offers significant visibility, senior stakeholder exposure and the opportunity to directly influence commercial strategy and customer outcomes across the business. For more contact EImear Walsh in Alternatives.   

Head of Marketing

Head of Marketing Dublin – onsite 5 days per week   We are partnering with a leading consumer organisation to appoint a Head of Marketing. This is a high-impact leadership opportunity for an experienced marketer who thrives in fast-paced, commercially driven environments and is passionate about delivering marketing that drives measurable business results. Reporting directly to the CEO, you will lead a multidisciplinary marketing function spanning brand, creative, media, digital and campaign delivery. This is a rare opportunity to shape the future direction of a well-established national brand and play a key role in its next phase of growth. The Opportunity As Head of Marketing, you will be responsible for developing and delivering a marketing strategy that drives customer engagement, brand growth, footfall, website traffic and commercial performance. You will lead the planning and execution of integrated campaigns across multiple channels, ensuring all marketing activity is aligned to business objectives and delivers measurable return on investment. Working closely with senior stakeholders across the business, you will champion customer-centric thinking, strengthen marketing effectiveness and build a high-performing team focused on delivering exceptional results. Key Responsibilities Develop and lead the overall marketing strategy Drive marketing effectiveness and commercial performance across all channels Lead integrated campaign planning and execution Oversee media investment, optimisation and measurement Enhance creative quality and campaign impact Ensure a seamless customer journey across digital and offline touchpoints Build, develop and inspire a high-performing marketing team Partner with executive leadership to support wider business objectives About You You are a commercially minded marketing leader with a strong track record of delivering impactful campaigns and leading high-performing teams. You bring: Significant experience in a senior marketing leadership role Strong understanding of brand, media, digital and performance marketing Experience managing substantial marketing budgets A proven ability to translate strategy into commercial outcomes Excellent stakeholder management and influencing skills Strong analytical and decision-making capabilities The ability to thrive in a fast-moving, results-focused environment Experience within retail, consumer, telecommunications, travel, utilities or other high-volume customer-focused sectors would be advantageous. Why Apply? This is an opportunity to join a recognised market leader and play a pivotal role in shaping the future of its marketing function. You will have significant visibility, direct access to executive leadership and the opportunity to make a meaningful impact on business performance. For a confidential discussion, please contact Eimear Walsh in Alternatives.  

Communications Manager

Communications Manager An exciting opportunity to join a large and growing Irish organisation operating across Ireland and Europe. This is a broad, hands-on communications role where you will help shape and deliver both internal and external communications during a key phase of growth and transformation. Working closely with leadership teams and colleagues across the business, you will play a key role in keeping people informed, engaged and connected, while also supporting wider brand and corporate communications activity. The Role Lead internal communications across the organisation Create engaging content including newsletters, presentations, updates and campaigns Support leadership communications and key business announcements Partner with HR and wider teams on engagement, change and ESG communications Support events, projects and wider communications initiatives Work with external partners and agencies where required About You Around 8 + years’ communications experience, either in-house or agency side Excellent writing and content creation skills Experience delivering internal communications and engagement initiatives Strong stakeholder management and relationship-building skills Comfortable managing multiple projects in a fast-paced environment Creative, proactive and highly organised Familiarity with tools such as PowerPoint, Canva and video editing This is a fantastic opportunity for an ambitious communications professional who enjoys variety, collaboration and the opportunity to make a real impact within a dynamic organisation.  For more information contact Eimear in Alternatives 

Partner Marketing Manager

Partner Marketing Manager This is a key role within a growing communications and engagement function, supporting the delivery of large-scale infrastructure and sustainability projects. Working closely with senior stakeholders, you will lead the development and execution of joint marketing and communications strategies across a portfolio of strategic partners, ensuring alignment, consistency and impact across high-profile initiatives. The Role Develop and deliver joint marketing and communications plans with key partners Act as the central point of coordination across multiple organisations, ensuring consistent messaging Build strong relationships with internal teams and external stakeholders at senior level Lead integrated campaigns across PR, digital, content and events Work with agency partners across media, creative and events Support delivery of major project launches and engagement initiatives Translate complex projects into clear, compelling communications Manage budgets, reporting and campaign performance The Person 5+ years’ experience in partner marketing, communications or stakeholder engagement Experience working with large organisations, ideally within the technology space Strong stakeholder management and influencing skills Proven experience delivering integrated campaigns Highly organised, comfortable managing multiple priorities in a fast-paced environment Commercial, proactive and hands-on in approach Why This Role Work on high-impact, nationally significant projects Strong visibility and access to senior leadership Fast-paced, evolving environment with real scope to grow Opportunity to contribute to sustainability and community-focused initiatives Contact Eimear Walsh for more information